Our Vision…

KIDS COUNT is determined to make West Virginia a great place to be a kid.

Our Mission…

The West Virginia KIDS COUNT Fund provides the most trusted data about the well-being of children and builds alliances to advocate for what kids need.

Our Signature Project…

The KIDS COUNT Data Book is our signature program and an objective, reliable and valued source of data for educating policymakers and the public about children’s needs

Our Current Focus…

In 2013, KIDS COUNT launched a new effort to share important data and inspire policy action for West Virginia’s kids using “info-graphics.” Info-graphics are simply graphic visual representations of information, data or knowledge that present complex information quickly and clearly.  In the past two years have have done info-graphics focusing on teen pregnancy, 4th grade reading, smoking while pregnant, the value of investing in young children, and the achievement gap between poor kids and their wealthier counter parts.  The series has led to hundreds of news stories and testimony in WV legislative committees and has been incorporated into the work of other advocacy groups such as WV Free.

Our “Making West Virginia A Great Place to be a Kid” Milestones….

1990 – Business and faith leaders formed a non-profit called the “Task Force on Children Youth and Families” to address the needs of West Virginia’s children; the organization would later change its name to the West Virginia KIDS COUNT Fund.

1992 – Implemented the DAY ONE project statewide and demonstrated its success in teaching new parents how their babies learn; also published our first KIDS COUNT Data Book tracking the key indicators of child well-being on a statewide and county-by-county basis.

2004 – Studied how young children learn to read and published a report identifying The Building Blocks of Learning: love, talk, rhyme, read and play. The report later became the basis for KIDS COUNT’s Every day, Every way! campaign.

2006 – Led the Policy Matters project to document the state’s early child development policies and determine the best ways to improve the quality and accountability of the state’s early education system

2007 – Launched the Every day, Every way! program, a toolkit that successfully reminded parents of young children to incorporate the building blocks of learning — love, talk, rhyme, read and play — into their every day routines.

2008 – Led the Kids First Communities campaign, a year-long advocacy effort which resulted in historic legislation creating the framework for West Virginia’s first childcare quality rating and improvement system.

2009 – Launched the Business on Board with Childcare! award program to recognize businesses that support their employees’ childcare needs.

2010 – Completed second annual Business on Board with Childcare! awards program; the third annual Take a Flower to Childcare Day Celebration and 19th KIDS COUNT Data Book.

2011 – Completed third annual Business on Board with Childcare! awards program; fourth annual  Take a Flower to Childcare Day celebration (year 4); and 20th West Virginia KIDS COUNT Data Book.

2013 – Launched a series of innovative “info-graphics” designed to highlight with data the important issues facing West Virginia’s children and the policy solutions for overcoming them.

2015 – KIDS COUNT is developing a project designed to make West Virginia a top 20 place to be a kid by 2025.  Details coming soon…